Seeing Opportunity in Change: What Walmart’s Additive Restrictions Mean for Fresh Produce

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A recent article in Produce Business highlights an important shift underway in fresh produce industry. In the piece, our Founder and CEO, Anthony Zografos, Ph.D., explains why Walmart’s decision to restrict certain postharvest additives should be viewed not as a setback, but as a positive step forward.

These changes signal a broader movement toward greater transparency and cleaner approaches across the supply chain. For growers, packers, and retailers, this moment represents more than regulatory compliance—it’s an opportunity to rethink how freshness, shelf life, and food safety are achieved without adding to chemical load or increasing consumer concern.

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